What Moms Really Want for Mother’s Day?

mother's day

 A New Survey from Plum District Reveals Some Surprises

Plum District Will Feature Special Mother’s Day Offers throughout May to Allow Moms to Create Their Perfect Day

SAN FRANCISCO, May 4, 2012 /PRNewswire/ — Findings from a recent survey of moms reveals what Mom is really looking for on Mother’s Day. From a delicious brunch, to a pampering massage, or a special zoo outing with the kids, Mom wants the perfect blend of time for herself and time with her family.

Plum District www.plumdistrict.com, the leading daily offers site for moms, by moms, surveyed its members* to uncover what Mom really wants on Mother’s Day. With its network of over 1 million mom subscribers across the country, Plum District learned a thing or two about Mom.


Among the findings:

  • 75 percent claim they would prefer a handmade card over a necklace from Tiffany & Co.®
  • Two thirds prefer to not pick out their own gift
  • 54 percent would choose to spend quality time with their own mother versus 46 percent who would have her babysit the kids

“Some of the things we discovered in our survey were pretty surprising to us, like the fact that only 56 percent of husbands/significant others always remember Mother’s Day,” says Megan Gardner, CEO of Plum District. “What didn’t surprise us is that at the end of the day, moms might crave some ‘me’ time, but their families will always rank first.”

What sort of “me” time is Mom after?

  • Eight out of ten moms would choose to sleep in versus a sunrise breakfast with the kids
  • One third of moms secretly want the day to themselves
  • 52 percent would use an hour to themselves for a massage, while the other 48 percent would go on a bike ride

This year, as part of its Month of Mom (M.O.M.) promotion, Plum District will feature special offers throughout the entire month of May that allow Mom to create and enjoy her holiday just the way she wants it.

Plum District will feature special Mother’s Day deals in each of its 28 metro markets throughout the U.S. starting May 1, including several offers based on member and fan suggestions on how to spend the “perfect” Mother’s Day. Deals include everything from a 60-minute massage to a family dinner at Mom’s favorite local pizzeria.

“Plum District is a site designed especially for moms, by moms so we know what’s most important to them. At the end of the day, three out of four moms say they always feel special on Mother’s Day. We are here to help make Mom’s day and keep that special feeling alive throughout the year,” added Gardner.

The deals don’t just stop with Mother’s Day on May 13. Just in case her husband is part of the 44 percent that doesn’t remember her special day, Plum District will continue to provide offers for Mom to indulge and enjoy through Mother’s Day and beyond.

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