DOVE® Ice Cream Serves-Up an “Adults-Only” Ice Cream Truck Experience
Former Teen Idol Ralph Macchio Helps Give Grownups a Moment to Dip into Decadently Delicious, Free Activities
CHICAGO, July 28, 2011 /PRNewswire/ — Shhh … don’t tell the kids. Today, Mars Chocolate North America released the tour schedule for an “adults only,” special edition DOVE® Ice Cream truck. Film and dancing superstar Ralph Macchio will launch the tour in Chicago. Adults-only stops will also include Minneapolis and Baltimore.
“Most of us have vivid memories of the ice cream truck,” said Craig Hall, General Manager, Mars Chocolate North America. “DOVE Ice Cream is all about enjoying the moment, so we created a one-of-a-kind ice cream truck to help adults relive their childhood, but in a truly decadent, grownup way.”
This will not be your typical “I scream, you scream, we all scream” ice cream truck. Gone is the tinny music and screaming customers. For those 18 years or older, the DOVE® Ice Cream “Your Moment” truck will be stocked with decadently delicious and free DOVE Ice Cream Bars. It will also feature stress-busting activities for adults to take a moment from their hectic days.
Free activities will include massages by licensed massage therapist, manicures and generation-appropriate music. Adults will also be able to take samples from a delectable “chocolate bar” featuring fresh fruit and DOVE® Brand Chocolate.
“The truck features grownup decadence at its finest,” Hall added. “And no one will have to chase the adults-only ice cream truck. It’ll stop for everyone … everyone 18 and older, that is.”
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