Danimals® Puts the Fun Back in Being a Kid!

Danimals®

Opportunities for Five Schools to Win Playground Makeovers

RallyforRecess.com Motivates Kids to Get Outside and Be Active!

WHITE PLAINS, NY, August 15, 2011

It’s not easy being a kid – so Danimals says, give kids a break! With the launch of Danimals “Rally for Recess,” you can “rally” efforts in your community to give kids the chance for more outdoor fun. By collecting Danimals package codes and entering them online at www.RallyForRecess.com, five lucky schools across America will have the opportunity to win a playground makeover of up to $20,000 and an all-day recess celebration that could include a climbing wall, dunk tank, obstacle course and large slide.

Whatever Happened To Recess?

Experts agree that time spent playing outside can help kids release energy, socialize with peers, develop emotionally and physically, and learn to be creative and spontaneous. Yet playtime is becoming more infrequent every day. In fact, in the last two decades, children have lost an average of eight hours of free play a week and in some cities new schools are now being built without playgrounds.[i] This decline has caused the American Academy of Pediatrics to call the lack of playtime a national crisis since decreased physical activity may lead to greater rates of childhood obesity, a rapidly growing epidemic.[ii]

“Play is a critical component of healthy childhood development,” says Dr. Joanna Dolgoff, a pediatrician, child obesity expert and author of Red Light, Green Light, Eat Right. “A lack of physical activity can definitely have a negative impact on a child’s intellectual and physical development.”

The current recommendation is for children to engage in at least 60 minutes of moderate to vigorous physical activity each day.[iii] It has been further recommended that half of the amount of physical activity take place at school, including at recess.[iv]

 

Enter to win a playground makeover!

In keeping with Danimals’ longtime dedication to helping kids balance good nutrition with an active lifestyle, now through February 8, 2012, Rally for Recess invites families to collect codes on Danimals packages (or free by mail) and enter the codes online so their school could be one of five lucky winners.

The chance to win the new playground and all-day recess party to celebrate the dawn of a fun new day is as easy as 1-2-3!

1.        Visit RallyforRecess.com

2.        Enter codes found under the packaging wrap

3.        Go outside and play!

For more information on Rally for Recess and how you can help your kids enjoy a more active lifestyle, visit RallyforRecess.com or Facebook.com/Danimals.

 Let’s not forget how great Danimals is for our kids!

The best flavors, ever!

Danimals’ Healthy Benefits

Danimals, a nutritious, on-the-go lowfat yogurt or smoothie, gives moms an easy, fun and nutritious choice for kids. It contains calcium to help build strong bones and Danimals Crush Cup™ and Danimals Double Crush Cup™ contain protein which is essential in helping kids grow strong muscles and maintain healthy skeletal systems. The nutritious benefits that come with including Danimals products in children’s daily diets include:

  • A good source of Calcium
  • A good source of protein in Danimals Crush Cup™ and Danimals Double Crush Cup™
  • Only natural colors and flavors, with no high fructose corn syrup

Moms can choose between Danimals Smoothie, Crush Cup™, Double Crush Cup™ and Coolisions®, which come in a variety of tasty and fruity flavors. Danimals are found in the dairy aisle of grocery stores nationwide. Visit www.dannon.com/storelocator.aspxto find a location near you.


[i] Elkind, David. “Can We Play?” Greater Good 2008: Web. <greatergood.berkeley.edu>

[ii] Ginsburg, Kenneth. “The Importance of Play in Promoting Health Child Development and Maintaining Strong Parent Child Bond.” PEDIATRICS. 119.1 (2007): 182-191. Print.

[iii] “Building ‘Generation Play’: Addressing the Crisis of Inactivity Among America’s Children.” Stanford Prevention Research Center Stanford University School of Medicine. (2007): Print.

[iv] “Building ‘Generation Play’: Addressing the Crisis of Inactivity Among America’s Children.” Stanford Prevention Research Center Stanford University School of Medicine. (2007): Print.

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